{"id":14215,"date":"2022-08-08T11:46:52","date_gmt":"2022-08-08T14:46:52","guid":{"rendered":"https:\/\/multivende.com\/?p=14215"},"modified":"2022-12-20T22:35:13","modified_gmt":"2022-12-21T01:35:13","slug":"tipos-de-consumidores-en-el-ecommerce","status":"publish","type":"post","link":"https:\/\/multivende.com\/blog\/tipos-de-consumidores-en-el-ecommerce\/","title":{"rendered":"\u00bfSabes c\u00f3mo vender a tu p\u00fablico objetivo? Tipos de consumidores en el eCommerce"},"content":{"rendered":"<p align=\"justify\">Todos los productos y servicios est\u00e1n pensados y creados para cierto segmento de clientes. Dentro de las diferentes formas en que es posible agruparlos para generar <strong>estrategias de ventas y de marketing<\/strong> adecuadas, los tipos de consumidores son fundamentales.<\/p>\n<p align=\"justify\">As\u00ed como todos los productos son creados para satisfacer las <strong>necesidades<\/strong> de un p\u00fablico objetivo determinado, las formas de vender tambi\u00e9n deben ajustarse a diferentes <strong>comportamientos de compra<\/strong> que son guiados por diversas motivaciones y detonantes, razones que en \u00faltima instancia van a desencadenar &#8211; o no &#8211; la decisi\u00f3n de compra.<\/p>\n<p align=\"justify\">Un error com\u00fan al momento de vender cualquier producto o servicio, es hacerlo con un enfoque donde la marca o empresa habla de s\u00ed misma, de sus cualidades, de sus productos o servicios sin <strong>pensar primero en el cliente<\/strong>.<\/p>\n<p align=\"justify\">Las personas no quieren escuchar sobre las virtudes de las marcas o listados infinitos de caracter\u00edsticas de productos, las personas quieren saber c\u00f3mo pueden resolver sus <strong>necesidades<\/strong>, c\u00f3mo determinado producto o servicio satisface sus <strong>deseos<\/strong>, c\u00f3mo contribuye a su <strong>bienestar<\/strong>, <strong>entretenimiento<\/strong>, <strong>aprobaci\u00f3n social<\/strong> y en \u00faltima instancia, convencerse de que esa compra es una <strong>buena decisi\u00f3n<\/strong>.<\/p>\n<p align=\"justify\">Desde la perspectiva del eCommerce y considerando este contexto de diversidad, \u00bfc\u00f3mo las marcas pueden abordar su estrategia de ventas de esta manera? El primer paso es entender que las personas aun cuando sean parte de un mismo p\u00fablico objetivo, <strong>no son iguales<\/strong>.<\/p>\n<p align=\"justify\">Sus necesidades f\u00edsicas y psicol\u00f3gicas var\u00edan conforme su entorno y su personalidad, sin embargo, siempre tendr\u00e1n caracter\u00edsticas comunes que ser\u00e1n el punto de partida para definir estrategias de ventas que realmente causen impacto y en \u00faltima instancia contribuyan a la conversi\u00f3n.<\/p>\n<p align=\"justify\">De esta forma, los consumidores suelen agruparse en diferentes tipos de acuerdo a sus <strong>motivaciones y comportamientos<\/strong>. Aunque existen diferentes criterios con distintos niveles de especificidad para abordar este tema, revisaremos algunos segmentos b\u00e1sicos y las t\u00e9cnicas para dirigir el contenido y comunicaci\u00f3n hacia ellos.<\/p>\n<p align=\"justify\">\n<\/p><h2>Tipos de consumidores<\/h2>\n<p><\/p>\n<h4>1. Consumidores impulsivos<\/h4>\n<p align=\"justify\">Son aquellos que se sienten identificados con el contenido <strong>aspiracional<\/strong>, por productos que quiz\u00e1s <strong>no necesitan pero que quieren<\/strong> porque satisfacen alg\u00fan aspecto de su vida, tienen la percepci\u00f3n de que los har\u00e1n vivir mejor o que representan status.<\/p>\n<p align=\"justify\">Son un tipo bastante com\u00fan de personas, por lo general muestran <strong>conductas influenciables<\/strong> y buscan principalmente el <strong>placer en sus compras.<\/strong> Se puede apreciar este tipo de motivaci\u00f3n en categor\u00edas de moda, donde las tendencias e influencers pueden ser suficientes para decisiones de compra apresuradas e incluso compulsivas.<\/p>\n<p align=\"justify\"><strong>\u00bfC\u00f3mo llamar su atenci\u00f3n?<\/strong> Si quieres llegar a un consumidor impulsivo, debes anteponer la satisfacci\u00f3n de deseos o, si lo prefieres, convertir un deseo en una necesidad usando como herramienta la <strong>emocionalidad<\/strong> y el <strong>contenido aspiracional<\/strong> para impulsar la compra.<\/p>\n<p align=\"justify\">Identifica las caracter\u00edsticas de tus productos asociadas al placer, reconocimiento y utiliza la <strong>novedad<\/strong> como base para tu contenido y comunicaci\u00f3n. Otra de las formas de captar su atenci\u00f3n es a trav\u00e9s de descuentos y promociones o haciendo un uso asertivo de la publicidad orientada siempre a contenido aspiracional.<\/p>\n<h4>2. Consumidores emocionales<\/h4>\n<p align=\"justify\">Estos buscan satisfacer necesidades concretas de forma inmediata, se dejan llevar por su <strong>estado de \u00e1nimo o sentimientos<\/strong> y en muchos casos no racionalizan la acci\u00f3n de compra al buscar la satisfacci\u00f3n inmediata de sus deseos.<\/p>\n<p align=\"justify\">Se diferencian del tipo de consumidor impulsivo porque en ellos, la influencia de sus sentimientos y percepciones es mucho m\u00e1s determinante. Este tipo de personas, necesitan <strong>sentirse identificados con el producto<\/strong>, sentir que responder\u00e1 por completo sus necesidades.<\/p>\n<p align=\"justify\">Adem\u00e1s, su estado de \u00e1nimo tendr\u00e1 un peso importante en su decisi\u00f3n de compra, mientras m\u00e1s positivas sean sus emociones, m\u00e1s dispuesto estar\u00e1 a adquirir un producto o servicio, explorar nuevas opciones y a crear v\u00ednculos de fidelizaci\u00f3n con las marcas.<\/p>\n<p align=\"justify\"><strong>\u00bfC\u00f3mo llamar su atenci\u00f3n?<\/strong> La mejor forma de comunicarse es a trav\u00e9s de <strong>mensajes amigables o excitantes<\/strong>, transmitiendo el entendimiento de sus necesidades y deseos. Para este tipo de personas, es clave mostrar <strong>empat\u00eda<\/strong>, si logras que tengan la percepci\u00f3n de que tu producto es justo lo que necesitan, es probable que tomen la decisi\u00f3n de compra.<\/p>\n<p align=\"justify\">Enfoca tus estrategias de contenido y marketing en <strong>conexiones emocionales<\/strong> y <strong>sensaciones positivas<\/strong> no solo con el producto sino tambi\u00e9n con la marca. Es fundamental transmitir los beneficios que obtendr\u00e1 con la compra m\u00e1s all\u00e1 del uso propiamente establecido del producto, sino lo que representar\u00e1 en su vida en t\u00e9rminos de bienestar, confianza y seguridad.<\/p>\n<h4>3. Consumidores optimistas<\/h4>\n<p align=\"justify\">Son personas <strong>curiosas<\/strong>, <strong>confiadas<\/strong>, que se enfocan en los beneficios de los productos y que <strong>saben lo que quieren<\/strong>. Prestan atenci\u00f3n a las opiniones de otros antes de tomar la decisi\u00f3n de compra y aunque normalmente lo hacen como forma de validar sus deseos, \u00e9stas pueden tener un impacto decisivo en sus acciones.<\/p>\n<p align=\"justify\">Aunque no son impulsivos, s\u00ed est\u00e1n dispuestos a pagar altos precios si sienten que el producto o servicio y la satisfacci\u00f3n que obtendr\u00e1n con \u00e9l lo merece, <strong>valoran la calidad<\/strong> y relacionan a las marcas con ello.<\/p>\n<p align=\"justify\">En este sentido, se muestran como compradores positivos en cuanto a su deseo de compra, pero tambi\u00e9n <strong>m\u00e1s selectivos<\/strong> con respecto a clasificaciones anteriores, eval\u00faan mejor la <strong>proporci\u00f3n costo-beneficio. <\/strong>Tambi\u00e9n van m\u00e1s all\u00e1 en el proceso de investigaci\u00f3n y an\u00e1lisis previo a la compra para estar informados.<\/p>\n<p align=\"justify\"><strong>\u00bfC\u00f3mo llamar su atenci\u00f3n?<\/strong> Normalmente estas personas necesitan <strong>refuerzos positivos<\/strong> que validen su deseo de adquirir un producto, por lo que es necesario brindarles <strong>suficiente informaci\u00f3n<\/strong> sobre sus beneficios y c\u00f3mo estos satisfacen sus necesidades.<\/p>\n<p align=\"justify\">Al ser m\u00e1s anal\u00edticos, se ven impulsados por las ventajas de un producto o una marca, incluso si eso significa pagar m\u00e1s. Es ideal centrarse en la <strong>calidad<\/strong> de los productos, en su <strong>reconocimiento<\/strong> y <strong>exclusividad<\/strong> dentro de la categor\u00eda y convencer desde la reafirmaci\u00f3n de que esa compra es la mejor decisi\u00f3n.<\/p>\n<p align=\"justify\">Para estos, las <strong>rese\u00f1as<\/strong> pueden ser el detonante perfecto, es por eso que siempre ser\u00e1 importante destacar aquellos productos con <strong>opiniones positivas de clientes<\/strong> que contribuyan a aumentar la seguridad de estos consumidores.<\/p>\n<h4>4. Consumidores de experiencias<\/h4>\n<p align=\"justify\">Son aquellos que ven y buscan en las compras una oportunidad de <strong>vivir experiencias exclusivas<\/strong>, <strong>nuevas sensaciones<\/strong> y que persiguen la <strong>innovaci\u00f3n<\/strong>. Son consumidores que prestan atenci\u00f3n a los detalles y a las marcas detr\u00e1s de los productos o servicios de forma global.<\/p>\n<p align=\"justify\">Este tipo de personas no son compradores recurrentes, sino que buscan productos o servicios espec\u00edficos y se interesan por toda la experiencia de compra m\u00e1s all\u00e1 de aquello que desean adquirir.<\/p>\n<p align=\"justify\"><strong>\u00bfC\u00f3mo llamar su atenci\u00f3n?<\/strong> Para este tipo de personas, la <strong>experiencia de compra<\/strong> puede significar todo. Desde la <strong>confianza<\/strong> y <strong>seguridad<\/strong> que siente al navegar por un sitio web hasta los beneficios que ofrece la marca en cuanto a <strong>entrega<\/strong> y<strong> post venta<\/strong>.<\/p>\n<p align=\"justify\">En estos casos, es esencial transmitir en la comunicaci\u00f3n por qu\u00e9 deber\u00edan escoger tu producto y marca sobre otros, resaltando tu <strong>propuesta de valor<\/strong> y aquello que te <strong>diferencia de tu competencia.<\/strong><\/p>\n<h4>5. Consumidores de oportunidades<\/h4>\n<p align=\"justify\">Dentro de los consumidores, siempre encontraremos aquellos que se dejan guiar por sobre todas las cosas, por los <strong>descuentos<\/strong>, <strong>promociones<\/strong> y <strong>beneficios<\/strong> que pueden obtener en una compra.<\/p>\n<p align=\"justify\">Buscan y esperan las ofertas para adquirir productos que desean o necesitan, pues se ven <strong>impulsados por el ahorro<\/strong> m\u00e1s que por cualquier otra cosa. En este sentido, son m\u00e1s <strong>anal\u00edticos<\/strong>, <strong>comparan precios<\/strong> y se mantienen actualizados sobre las fechas de descuento y promociones en el mercado.<\/p>\n<p align=\"justify\">Los beneficios de los productos principalmente los miden por el precio, pero tambi\u00e9n disfrutan las compras y se ven motivados por <strong>aprovechar las oportunidades<\/strong> de regalos y descuentos incluso en la adquisici\u00f3n de productos que no necesitan.<\/p>\n<p align=\"justify\"><strong>\u00bfC\u00f3mo llamar su atenci\u00f3n?<\/strong> Las promociones siempre ser\u00e1n el enfoque principal y si son constantes pueden ser un <strong>elemento de fidelizaci\u00f3n<\/strong> valiosos. Es ideal enfocar en estos las campa\u00f1as de marketing con <strong>promociones<\/strong> y darles visibilidad de tus ofertas en las temporadas de descuento como Cyber o Black Friday.<\/p>\n<p align=\"justify\">Si manejas cupones, c\u00f3digos de descuentos, liquidaciones o ventajas en el env\u00edo como env\u00edo gratis o retiros en tienda para eliminar el costo de entrega, estos son el tipo ideal de clientes porque se ver\u00e1n impulsados a realizar compras con esos beneficios.<\/p>\n<p align=\"justify\">Puede ser una estrategia valiosa incluir en la comunicaci\u00f3n <strong>ofertas por tiempo limitado<\/strong>, para activar el sentido de urgencia de aprovechar los beneficios e incentivarlos a tomar la decisi\u00f3n de compra.<\/p>\n<h4>6. Consumidores tradicionales<\/h4>\n<p align=\"justify\">Los tradicionales, como lo indica su clasificaci\u00f3n, son un tipo recurrente, pues responde a un comportamiento usual de las personas. Estos compran para <strong>cubrir una necesidad<\/strong>, saben lo que quieren y necesitan, lo cual les otorga seguridad en su proceso de compra.<\/p>\n<p align=\"justify\">Generalmente tienen un <strong>presupuesto definido<\/strong> y prefieren <strong>marcas conocidas<\/strong> para evitar tener que buscar m\u00e1s informaci\u00f3n o ir m\u00e1s all\u00e1 en su revisi\u00f3n de un producto. Se centran en aquellos que conocen, consideran confiable y adem\u00e1s se ajusta a su capacidad econ\u00f3mica.<\/p>\n<p align=\"justify\">Al comprar, mayoritariamente lo hacen por necesidad y no porque les produzca placer el proceso de compra, son <strong>m\u00e1s anal\u00edticos<\/strong> y eval\u00faan m\u00e1s sus opciones, beneficios y caracter\u00edsticas. Buscan el valor en los productos y es por ello que son menos influenciables, aunque pueden prestar atenci\u00f3n a la publicidad, no responden a impulsos repentinos.<\/p>\n<p align=\"justify\"><strong>\u00bfC\u00f3mo llamar su atenci\u00f3n?<\/strong> Aportar<strong> informaci\u00f3n suficiente y concreta<\/strong> es uno de los aspectos m\u00e1s valorados por estas personas. S\u00e9 directo con respecto a los beneficios, ventajas y posibilidades de lo que ofreces sin ser insistente.<\/p>\n<p align=\"justify\">Busca diferenciarte de tu competencia y atraer su atenci\u00f3n usando la <strong>credibilidad de tu marca<\/strong>, sus beneficios, funcionalidades, caracter\u00edsticas y resaltar tu propuesta de valor entendiendo que tu contraparte sabe lo que quiere.<\/p>\n<h4>7. Consumidores indecisos<\/h4>\n<p align=\"justify\">Son personas que se toman su tiempo al momento de comprar, principalmente porque <strong>les cuesta tomar una decisi\u00f3n<\/strong> e invierten energ\u00eda considerable <strong>revisando opciones<\/strong>, comparando precios, descuentos, opciones de env\u00edo, posibilidades de pago y cualquier otro aspecto relacionado con la compra.<\/p>\n<p align=\"justify\">Usualmente buscan el producto que desean o necesitan adquirir en m\u00faltiples lugares, le dan importancia a las marcas, revisan las rese\u00f1as y son particularmente <strong>susceptibles a los comentarios negativos<\/strong>, pudiendo descartar los productos solo considerando las opiniones de otros.<\/p>\n<p align=\"justify\">Analizan, investigan, se toman su tiempo para pensar y sobre pensar acerca de la compra, consultando toda la informaci\u00f3n disponible y normalmente, dejar\u00e1n la decisi\u00f3n de compra para el \u00faltimo momento. En este tipo de consumidores, incluso es frecuente realizar <strong>cambios o devoluciones<\/strong> de los productos.<\/p>\n<p align=\"justify\"><strong>\u00bfC\u00f3mo llamar su atenci\u00f3n?<\/strong> Para vender a un comprador indeciso, lo ideal es brindar toda la <strong>informaci\u00f3n<\/strong>, <strong>atenci\u00f3n<\/strong> y <strong>seguimiento<\/strong> posibles para intentar que en alguna de las interacciones que tenga con la marca o producto, finalmente concreten la compra.<\/p>\n<p align=\"justify\">Si tienen acceso a alg\u00fan chat o segmento de consultas, es importante transmitirle confianza y siempre resaltar los diferenciadores vs. la competencia. Adem\u00e1s, si manejas <strong>pol\u00edticas de cambios, devoluciones y compensaciones<\/strong>, puedes darles visibilidad y comunicarlas para contribuir a su proceso de toma de decisiones.<\/p>\n<h4>8. Consumidores esc\u00e9pticos<\/h4>\n<p align=\"justify\">Son uno de los tipos de consumidores m\u00e1s dif\u00edciles de abordar, pues se muestran <strong>indiferentes a los est\u00edmulos tradicionales<\/strong> para impulsar las ventas, llegando a mostrar incluso <strong>resistencia para comprar<\/strong> y solo tomando la decisi\u00f3n cuando realmente es necesario.<\/p>\n<p align=\"justify\">Son personas reacias a gastar su dinero, desconfiadas y en lugar de buscar los beneficios de un producto, <strong>se enfocan en sus desventajas<\/strong>, cuestionando no solo sus caracter\u00edsticas, sino tambi\u00e9n si efectivamente realizar\u00e1 o no la compra.<\/p>\n<p align=\"justify\">Usualmente por su propia naturaleza, son personas bastante <strong>informadas<\/strong>, <strong>racionales<\/strong>, <strong>no son consumistas ni impulsivas<\/strong> y pueden incluso sentir temor al momento de comprar cualquier producto o servicio.<\/p>\n<p align=\"justify\"><strong>\u00bfC\u00f3mo llamar su atenci\u00f3n?<\/strong> Para vender a este tipo de personas, es necesario brindar todas las <strong>caracter\u00edsticas e informaci\u00f3n t\u00e9cnica<\/strong> posible, pues mientras m\u00e1s informaci\u00f3n tienen, aumenta la probabilidad de que tomen una decisi\u00f3n positiva.<\/p>\n<p align=\"justify\">Lo ideal frente a este tipo de consumidores, es generar <strong>contenido informativo<\/strong>, <strong>transparente<\/strong> y <strong>confiable<\/strong>, idealmente incluir referencias directas a la propuesta de valor y, en el caso de los servicios, tambi\u00e9n se pueden incluir procesos, tutoriales e incluso responder a <strong>dudas frecuentes<\/strong> para aumentar la confianza y credibilidad transmitidas.<\/p>\n<p align=\"justify\">\n<\/p><p align=\"justify\">De esta manera, al momento de vender, las marcas se enfrentan a una gran <strong>variedad de escenarios<\/strong> con respecto a su p\u00fablico objetivo adem\u00e1s del resto del mundo online: Por un lado, las personas est\u00e1n sometidas a una gran cantidad de anuncios b\u00e1sicamente en toda su navegaci\u00f3n por internet y las redes sociales, cada uno intentando captar su atenci\u00f3n en pocos segundos. Por otra parte, tienen acceso total y r\u00e1pido a m\u00faltiples canales de venta, diversas ofertas, una gran cantidad de marcas e informaci\u00f3n de infinitas fuentes.<\/p>\n<p align=\"justify\">En ese contexto, cualquier marca o empresa que venda online debe <strong>analizar<\/strong> dentro de su p\u00fablico objetivo con qu\u00e9 tipos de consumidores va a <strong>interactuar<\/strong> y ejecutar la comunicaci\u00f3n en funci\u00f3n de ello.<\/p>\n<p align=\"justify\">En cuanto al <strong>contenido<\/strong> de los productos o servicios, que es generalmente el primer acercamiento a la compra, es primordial ofrecer informaci\u00f3n que englobe esas <strong>diferentes necesidades<\/strong>, por ejemplo, partir con una breve descripci\u00f3n emocional, pasar a informaci\u00f3n asociada a beneficios y caracter\u00edsticas y, finalmente, para aquellos que lo deseen, dejar todas las especificaciones t\u00e9cnicas correspondientes y respuestas a dudas frecuentes.<\/p>\n<p align=\"justify\">En el \u00e1mbito de la <strong>publicidad<\/strong>, es importante generar anuncios diferenciados resaltando diferentes aspectos (desde lo emocional a lo racional y pasando siempre por las promociones) y cuidar la <strong>segmentaci\u00f3n<\/strong> para lograr los resultados esperados con la inversi\u00f3n.<\/p>\n<p align=\"justify\">El arte de vender parte del <strong>conocimiento profundo<\/strong> de tu marca y de tus consumidores, luego encontrar la forma correcta de <strong>conectar<\/strong> tu propuesta con sus necesidades y deseos, para finalmente lograr que tu marca cumpla con sus <strong>objetivos<\/strong> en el mundo online.<\/p>\n\n\n<p> <p>\u00a0<\/p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Todos los productos y servicios est\u00e1n pensados y creados para cierto segmento de clientes. Dentro de las diferentes formas en que es posible agruparlos para generar estrategias de ventas y de marketing adecuadas, los tipos de consumidores son fundamentales. As\u00ed como todos los productos son creados para satisfacer las necesidades de un p\u00fablico objetivo determinado,&#8230;","protected":false},"author":7,"featured_media":14220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfSabes c\u00f3mo vender a tu p\u00fablico objetivo? 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<h2 class="page-title">¿Integrador o desarrollo in-house? Claves para tomar decisiones tecnológicas en empresas que venden online</h2>
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<h4 class="blog-title"><a href="https://multivende.com/blog/integrador-o-desarrollo-in-house/">¿Integrador o desarrollo in-house? Claves para tomar decisiones tecnológicas en empresas que venden online</a></h4>
<p>La tecnología tiene un rol determinante en las ventas online, cualquier empresa que quiere ser eficiente en su operación y relevante dentro de su nicho de mercado, usa herramientas tecnológicas para sus procesos en las&#8230;</p>				<div class="saspot-link-wrap">
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<h4 class="blog-title"><a href="https://multivende.com/blog/vender-online-integrado/">Vender online integrado ¿Cuáles son los desafíos y beneficios para tu operación?</a></h4>
<p>En el ecosistema de tecnologías para el eCommerce, las plataformas de integración son la herramienta fundamental para optimizar la gestión operativa. Cada vez son más las empresas que deciden vender online bajo ésta modalidad para&#8230;</p>				<div class="saspot-link-wrap">
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<h4 class="blog-title"><a href="https://multivende.com/blog/marketplaces-de-colombia/">Marketplaces de Colombia ¿Cuáles son los canales más relevantes del ecosistema digital?</a></h4>
<p>El eCommerce en Colombia está en pleno proceso de crecimiento. Es un mercado donde actualmente se transaccionan 9 billones de dólares ocupando la quinta posición en volumen transaccional de América Latina y un porcentaje de&#8230;</p>				<div class="saspot-link-wrap">
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<h4 class="blog-title"><a href="https://multivende.com/blog/como-estructurar-un-equipo-de-ecommerce/">¿Cómo estructurar un equipo de eCommerce?</a></h4>
<p>Toda empresa que decide vender a través del comercio electrónico debe enfrentarse a una pregunta fundamental en algún punto de su operación “¿Cómo estructurar mi equipo de eCommerce?” No es una tarea sencilla, pues de&#8230;</p>				<div class="saspot-link-wrap">
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<h4 class="blog-title"><a href="https://multivende.com/blog/tipos-de-consumidores-en-el-ecommerce/">¿Sabes cómo vender a tu público objetivo? Tipos de consumidores en el eCommerce</a></h4>
<p>Todos los productos y servicios están pensados y creados para cierto segmento de clientes. Dentro de las diferentes formas en que es posible agruparlos para generar estrategias de ventas y de marketing adecuadas, los tipos&#8230;</p>				<div class="saspot-link-wrap">
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<p>Manejar de forma adecuada el despacho de los pedidos es esencial en el eCommerce para generar confianza y experiencias de compra positivas. Los marketplaces, se esfuerzan diariamente por tener un performance excepcional y cada uno&#8230;</p>				<div class="saspot-link-wrap">
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<h4 class="blog-title"><a href="https://multivende.com/blog/ecommerce-en-colombia/">eCommerce en Colombia: desafíos y perspectivas del sector</a></h4>
<p>2022 es un año fundamental para el eCommerce, un año donde las tendencias y proyecciones pre-pandemia se concretan y en el cual veremos los resultados de las nuevas dinámicas creadas por el covid-19 en todos&#8230;</p>				<div class="saspot-link-wrap">
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